MANUFACTURING OR MARKETING SELLS?

It is an accepted misconception that manufacturing, in particular, will increase sales on its own rather than marketing.

In fact, manufacturers think that the following mentality prevails among their potential customers:

"Production makes you sell!"

"Buy directly from the manufacturer!" Or similar...

However, this is not an accurate comparison.

Marketing is a mindset; Manufacturing is an activity.

Marketing is the key to growth for any business.

Whether SME, micro, larger enterprises or start up...

A simple example:

Potential customers visiting the factory are actually watching a kind of demonstration.

Some kind of show?

Conveyor lines are working. There are inputs and outputs in an order. Employees have uniforms with logos. Sparks are flying. There is a noise they rarely hear. It has a different smell. Someone in authority must be describing this show...

All of this is actually marketing.

You are marketing, whether you want to admit it or not.

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