IT IS NOT DIGITAL MARKETING VS TRADITIONAL MARKETING!

Digital marketing VS. traditional marketing is not the right comparison!

For example, pop up and under are digital but outbound marketing. Just like traditionally categorized trade shows, TV commercials, billboards, among other outbound marketing methods.

Outbound: It is something comes from when leads don't think about your products or brand. Calling when you don't even think about it. When he turns his head without even thinking about it, he sees a giant billboard... Like a megaphone.

Inbound: When a potential customer finds you while searching for something, searches for your resources, wants to learn more and even wants to reach you... It's like a magnet.

The important thing is not whether it is traditional or digital. What matters is the method. Inbound? Or outbound?

There are 2 improtant questions:

What is your ideal customer profile? Where and how do you meet your ideal customer profile?

And you can plan short and long term how to manage incoming and outgoing resources in line with the answers we give to these questions.

Tools and methods related to marketing and sales appeal to everyone from all walks of life at some point, both in the diffusion curve of technology and in potential customer awareness levels. It is referenced at some point.

Any method can change form, but it does not disappear.

Digitalization... We used this word in everything for a while, but the way it is used in this regard is not quite correct.

Yes! You can benefit from technology by using CRM. You may have a tech stack. Maybe you're doing sales automation... This might be digitalization for you. We call all of these sales enablement anyway.

In fact, the methods defined as traditional and digital are intertwined and allbound marketing, that is, holistic marketing.

Allbound = inbound + outbound

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