DIFFERENCES BETWEEN COLD CALL AND TELEMARKETING

There are differences between Cold Calling and Telemarketing. What are they?

1- The purpose of Cold Calling is to continue the conversation and set a meeting. In Telemarketing, your goal is to make instant sales and reach credit card information over the phone.

2- In Cold Calling, you do not call every number you received. You look for potential customers who may be warm or hot, in the way of your ideal customer profile and buyer persona. It is the first step in a long-term relationship.

3- In Cold Calling, you know he needs the product but you are not sure about the right time. In Telemarketing, you have no idea about this information.

4- In Cold Calling, you believe in the product. You probably use it yourself. Or you have experience using it. Telemarketing, on the other hand, is quantity oriented. Making so many searches that could yield a bonus at the end of the day may be a factor. It's probably made by people who don't even know the product themselves, haven't used it, and won't use it.

5- Cold Calling can be done by professionals who know case analyses, product and potential customer awareness levels well and can proceed independently of a text during the conversation. Telemarketing is a text-based search made by entry-level people.

6- While cold calling aims to establish business relationships, Telemarketing can be the choice of scammers. Various fear of missing out (FOMO) or buy-one-get-one-get-a-gift (BOGO) etc. It may involve the purpose of accessing the other person's information for fraud.

7- In Telemarketing, sometimes there may be some kind of recording at the end of the phone rather than a real person. It can advance by pressing the buttons or directly request card information.

In cold calling, we do not try to make a sale in a single conversation. We are trying to take the first step of a long and successful relationship.

Your goal is not to get a credit card number during the call. To improve relations.

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