You've purchased or created a website template and are trying to fill in the blanks.
Copywriting in marketing is not like that. It's just an obsession with filling in the blanks.
Every word of a good copy is consumed by someone based on their customer awareness level:
-Those who are not aware of the problem,
-Those who are aware of the problem and those who do not know the solutions,
-Those who know the solutions but don't know you,
-Those who know you with the solutions but have not received them from you yet,
-Those who are about to take it from you or have taken it from you.
Who will consume the content? Which group do we target more?
What are the commonalities between the groups in terms of your product or service?
How to make transitions and moving to the next information?
Get rid of the words, phrases, symbols, etc. that you use to fill in the blank. You must get rid of it.
One of the secrets of a good text is not to distribute the text immediately. That means not sharing. Wait 1 day or 3-4 hours and simplify by deleting everything unnecessary.
Then you will see that the waiting time decreases and you start writing a very clear text.
Of course, we assume that you, as the copywriter, are in contact with the customer or coordinate with someone who is in contact.
Success in texts does not mean being liked by tens of thousands of people or gaining a lot of likes:
Maybe your total market includes <1000 customers. Remember ABM!
Maybe you should goal 10 people to like it and their circle to be involved in the interaction, or 100 people per month clicking on your blog content is enough.
What is TAM, SAM, SOM? What kind of audience do we target? Where does the audience spend time? Which delivery tool would be more effective?
Higher follower goals can break your stability.
Don't forget to read some blogs!
Of course, we are a team at work; We are not family.
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A To Z B2B marketing and sales terms that may help to your sales process.
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