YOU CAN'T BE EVERYTHING TO EVERYONE!

You can't be everything to everyone!

We can supply everything. We can produce anything! We solve everything for you. We are the solution!

You may be missing opportunities in jobs you are good at because you spend your time on everyone else.

The best way to understand this is Lead qualification matrix. Chart for qualifying leads.

You must have an ideal customer profile. You are definitely good at something! You have your mission and vision. Even if you don't have a vision, you have a purpose and you are accomplishing a mission every day.

Ideal customer profile?

Real estate agent. B2C example: Ideal customer profile: Families who will buy a house. Only families. Buyer persona: Those who have children over 10 years old.

B2B: A kitchen equipment manufacturer with more than 150 employees, who wants to increase its exports, uses CRM and ERP, and generate at least 10% of its revenue from content marketing. Buyer persona is an industrial kitchen equipment manufacturer, a general manager with a marketing and sales background, and those who do not outsource human resources and digital marketing.

Your website, content, podcasts, videos, fairs you attend, conferences, intermediary links, brochures, internet ads, TV ads, etc. In other words, if your potential customers who go on a journey in your pipeline (the journey of a potential customer to become a customer) from all inbound and outbound sources are in 2 boxes with nothing written on the table, you are in trouble.

You are having a problem but you don't realize it.

Our company does not have a marketing team for these issues! Many companies do not have a marketing team. Then, if you are dealing with both marketing and sales, separate these approaches in your mind. Go through each step step by step.

Maybe you have partially solved the problem for the moment with your services or products that you offer to dozens of one-time, single customers, in the logic of business brings business, but those customers will always look for something better. They have to call!

Generally, if you have moved away from your field and there are competent people at another company, it will be a one-time job. They understand at the beginning of the journey that the situation continues to be difficult...

Then why don't you try to be a hero to those in need with the job you're best at? (hero statement)

Why don't you try to deliver the product or service you are best at to those who are truly looking for it?

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