WHAT IS BUYER ENABLEMENT?

"Buyer enablement"

Most people around the global still struggling about what are lead, prospect, Opportunity? While focusing on these, most people heard about sales enablemnent. They started to think about marketing and sales more.

Hubspot has a huge impact about creating awareness on "sales enablement". It is free training and very enlightening.

Just as the process was winding down, the issue of buyer activation started to come to the fore.

Marketing and sales okay but what about after sales processes? What about buyers want to buy themselves?

A definition:

"Buyer enablement is more about helping customers buy than it is about helping sales teams sell."

What is the difference?

Mentorship. In other words, your company should become a mentor to the customer on their own purchasing journey, especially with the help of good quality content, for people or companies that they are going to purchase themselves.

In fact, demand generation, product-led growth, account-based marketing, building a community, word-of-mouth marketing (WoM), thought leadership, etc. hovering around this topic.

The intersection of all of them is basically based on the ideal customer profile (ICP) and increasing awareness. (awareness)

When we say awareness, in the logic of lead generation, we mean those who fill out the webinar form, etc. We're not talking about these kind of processes.

For example, here we are trying to understand the rate at which our ideal customer profile consumes our content, that is, the blog click-through rate but we don't know about customer info. You can think about ungated contents.

There are dozens of demand generation KPI suggestions on the internet, but the subject mentioned and whose boundaries are not clear is actually the KPI issue.

ICP is a very variable and detailed subject based on company, sector and industry.

The audience whose awareness you raise progresses on its own. To some extent, it's not specifically among your leads, but it's benefiting from your content.

Of course, these are just the beginning.

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