Today, businesses adopt themselves to the digitalization by investing in social media, cloud technologies and big data so as to build a connection with their customers. Purchasing processes have revised itself with technology from past to present.
Digitalization process can be evaluated in stages, called before and after internet. As a first step, a customer means a purchaser, could only obtain information about the product or service by a salesperson. For this purpose, the salesman and the purchaser would come together and exchange information. In the second stage, with internet, the purchaser started analyzing informations shared by the salesperson before the process. In this process, the purchaser was obtained informations only shared by the salesman. This information can be considered as visual or technical details for the product or the service. In the third stage, with the rise of internet, sharing of user experience increased on the purchaser side. Social media, video viewing platforms, etc. channels have become an important user experience method for the purchaser. At this point, the size of the product or service has also changed. Variety such as Saas were added to this dimension. In this stage, the salesperson has started to share information about how he benefited to purchasers rather than sharing technical details about the product or service such as "It was with you at all times when you were sad and happy and it will continue to be with you!" The fourth stage in front of us is that the purchaser will frequently experience the commercialization of big data and spontaneous processes.
The purchasing process consists of sourcing, agreement, purchasing, delivery, invoicing and analysis processes. All these processes should be carefully monitored and recorded. Accurate analysis of the process plays an important role in determining new term strategies. Globally, businesses are turning to purchasing information system tools in order to manage a strategic process such as purchasing. Purchasing information system examines processes such as cloud solutions from supply to payment, electronic signature, supplier network, direct purchase through supplier network, digital bidding platform, e-tender, e-purchase, automatic invoicing of purchase order.
With digitalization, businesses turn to purchasing information system tools through cloud services, marketplace applications, and mobile applications. Cloud services provide online access for businesses competing over time, such as enterprise resource management, customer relationship management, and cash flow management. Online marketplace platforms remove geographic boundaries and bring potentials ahead of them in accessing multiple resources for purchasers. Mobile applications open up fast processing in many areas. For example, it enables the handling of all transactions with few taps in the purchasing processes on a subject such as payment technologies. With artificial intelligence, data analytics, it can analyze consumer behavior for different geography, region, country, province, district. When you evaluate all processes together, it is sufficient to choose the one that is suitable for your current needs from the options offered to you. These systems also prove to be transparent and reliable day by day.
In summary, adapting to the digitization process for businesses enables them to save time and create their future plans correctly. It enables the staff they employ to focus on strategic purchasing by eliminating the daily paperwork burden. Businesses that do not make progress in this regard will start to lag behind their competitors and will not be possible after a point as their continuity depends on individuals.
Don't forget to read some blogs!
Of course, we are a team at work; We are not family.
We have a vision and a mission or a purpose and we can communicate on these grea...
A To Z B2B marketing and sales terms that may help to your sales process.
MoreProcurement teams in companies have been searching for industrial products online for many years.
The Internet is very important for sou...
MoreBidustry is a B2B marketplace for industrial sellers and buyers. Industrial manufacturers and suppliers serving products at Bidustry.
It...
MoreServing products on your own website?
The point is that is inbound marketing. SEO is one of the inbound marketing strategies.
In...
MoreCompanies have been searching for platforms to reach potential customers besides their websites in the last 5 years. The Pandemic also sped up t...
MoreInbound marketing is so important for B2B working companies. The key point is the distribution of contents and resources.
MoreToday most companies have been struggling to reach leads. On the other hand, the internet is a good way to reach leads.
There are differ...
MoreBidustry is B2B marketplace for industrial sellers and buyers!
Buyers are mostly factories, plants, refineries, industrial facilities, b...
MoreLooking to buy chemical goods! RFQ now on Bidustry! What are top 20 chemical goods of December 2022?
Before starting you should be aware...
MoreBidustry is B2B marketplace for industrial sellers and buyers. There are two types of goods:Industrial and consumer...
MoreThe purpose of Demand Generation is to increase potential customer awareness through brand awareness.
Let's consider the awareness level...
MoreDifferences between Lead generation and Demand generation:
1- LEAD GENERATION focused on quantity. DEMAND GENERATION focused on targeted...
MoreYou want to create a long-term road map for your company. You want to set up a system. Do you want to be sustainable?
A damage assess...
You cannot be sustainable without a marketing mindset in your company. Marketing is mindset not only operation.
Your system is consta...
It is an accepted misconception that production, in particular, will increase sales on its own rather than marketing.
In fact, manufa...
Digital marketing VS. traditional marketing is not right!
For example:
Pops (pop up/under) are digital but outbound market...
So how do you set your sales goals?
Of course, you check your company memory! CRM. Do you?
It's better if you use CRM, but...
You've purchased or created a website template and are trying to fill in the blanks.
Copywriting in marketing is not like that. It's ...
You can't be everything to everyone!
We can supply everything. We can produce anything! We solve everything for you. We are the solut...
In B2B, creating and distributing content on social media is an issue.
There are many blogs, posts, recommendations, recipes, etc. re...
It is a fact that the basis of all healthy growth companies we see today, as a case study, is word of mouth marketing (WoM), triggered by happy ...
More"Buyer enablement"
Most people around the global still struggling about what are lead, prospect, Opportunity? While focusing on these...
Demand generation VS lead generation may seem a bit confusing.
MoreB2B working companies have annual sales goals. In the last ten years some of those companies started to have sales goals upon internet. They mos...
MoreToday manufacturers and suppliers have been searching platforms to start healthy marketing and sales activities.
More
For many years, people in companies have been trying to reduce costs of time and money. When you think about companies, their purchasing is not ...
MoreToday, businesses offer their products and services to potential customers through models such as B2B, B2C, C2C. Businesses create strategies at...
MoreWith the pandemic, companies have turned to technology tools in finding potential customers. E-commerce showed a different increase in 2020 comp...
MoreWith the development of technology, sellers turned to marketplaces in order to reach buyers using search engines. Marketplaces have gained...
MoreIndustrial product, consumption product, etc. products are delivered to the customer as a result of different production types according t...
MoreThe purchasing process differs in various product categories. When examining according to product categories, 2 concepts come to the fore...
MoreProcurement is simply the acquisition of materials and services from product sellers or service providers on a specified schedule. As an individ...
MoreWhat is the marketplace?
Marketplace is a platform that allows businesses or consumers to trade globally or loca...
MoreThere are differences between Cold Calling and Telemarketing. What are they?
1- The purpose of Cold Calling is to continue the conver...
Consumer products are goods that are used to meet daily needs and are mostly preferred on an individual basis. Usually they are low purchasing a...
MoreInbound marketing is about creating marketing and sales that people love by providing helpful content and resources that attract people to you a...
MoreLooking to buy mechanical parts! RFQ now on Bidustry! What are top 20 mechanical goods of December 2023?
MoreFor many years, people in companies have been exploring about trading cross-border and increasing brand awareness globally.
When you thi...
MoreFor many years, marketing has been changing it’s form and coming us within different ways. The internet has also become a key actor in the...
MoreLooking to buy electrical parts? RFQ now on Bidustry!: Top 20 electrical goods of the last month, you can find on Bidustry.
Sellers are ...
MoreB2B marketplace for industrial sellers and buyers? Whaaat?!
There are 10 million factories around the world. In addition to this, constr...
MoreIf you are an industrial goods manufacturer or a supplier, e-commerce may not satisfy your expectations.
E-commerce (electronic commerce...
MoreDo you have unlimited paid ads budget for your company?
Maybe you are performance marketing addicted?
The truth is most companie...
MoreWhat are 3 benefits of marketplaces? How can we decide which one is fit for us?
Most marketplaces offer 3:
-To Increase br...
MoreToday, businesses adopt themselves to the digitalization by investing in social media, cloud technologies and big data so as to build a connecti...
MoreIndustry sector has been following major contract projects which are succesfully signed by construction companies in recent years. Those c...
MoreAn industrial facility means a facility engaged in activities such as an agriculture, a forestry, a fishing, a mining, a production, a transport...
MoreYou may check mini industrial terms dictionary. It includes industrial terms.
MoreCompanies have developed various methodologies so as to provide themselves optimum material and service from the past to present. These methodol...
MoreSince 2011, indirect expenses have increased by 7% per year, according to Mckinsey & Company. Despite this rate, companies find it difficult...
MoreThe corona virus has affected industrial electrical, mechanical and civil product suppliers such as exporters, distributors, and retai...
MoreBidustry is a B2B marketplace for industrial product sellers and buyers.
There are 2 types of products:
Manufacturer goods...